|Type of Newspaper||Business to Business Magazine|
|Copies distributed per edition||424|
|Readership per edition||424|
|Frequency||Eleven Months per Year|
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Main Distribution AreasSouth Africa
About Aesthetic News & Dermatology News newspaper
SAPPF`s official communication to all the professionals in the South African Dermatology field. Medical specialists operate in an increasingly complicated field. Not only from the medical perspective, but the market in which they operate is ever changing and being "out of the loop" can be costly. The magazine provides these doctors with quick access to the market information affecting their businesses on a daily basis. The medium is an extremely cost effective mechanism for companies targeting this sector to communicate directly to the doctors on a monthly basis. The digital platform offers increased feedback to advertisers and creates a direct conduit between the doctor and the drug companies and equipment manufacturers.