|Type of Newspaper||Consumer Magazine|
|Copies distributed per edition||7500|
|Readership per edition||52500|
|Frequency||Four Months per Year|
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Main Distribution AreasSouth Africa
About SBR (Swim.Bike.Run) newspaper
SBR (Swm.Bike.Run) is a quartely publication. Their main focus is the Iron Man Challenge. From showing you how to properly prepare for the big event and they aslo show featured articles of atheletes that have won the Iron Man or are currently training.
SBR (Swim.Bike.Run) is an extended version of Ironman race magazine, available on newsstands nationally. The unique, large format, high-gloss publication is Southern Africa's biggest triathlon mag includes training advice from the world's authorities, personal travel & race reviews, gear tests, big name interviews and a whole lot more.
This glamorous, hi tech sport and it’s world championship flagship event in Hawaii carries an almost mystical global image which is showcased in the ultimate triathlon mag and VIP event participant keepsake, SBR (Swim.Bike.Run) and the official Ironman SA race magazines.
SBR magazine is available quarterly (March, June and Dec) coinciding with the posting of copies of an Ironman race branded version a month before each event, thereby allowing ample time to digest the content before travelling.
Ironman events are by the far the biggest triathlon events locally and globally. Typically entrants train for 4-6 months to prepare for their biggest day out in the year.
Ironman magazine includes event specific information to each entrant of the 3 local Ironman events in PE, Durban and East London
which effectively covers SA's tri season.
N.B. Ironman gets posted to all Ironman entrants.
SBR gets sold on newsstands.