|Type of Newspaper||Consumer Magazine|
|Copies distributed per edition||22872|
|Readership per edition||259000|
|Frequency||Once a year|
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Main Distribution AreasSouth Africa
About Elle, Man newspaper
Elle Man was initially launched by Elle Italy and Elle China, capitalizing on an existing and very profitable strategy of value added brand extensions. More countries, including South Africa, have followed. Lifestyle trends indicate a global increase in the consumption of luxury goods, beauty products. fashion and gadgetry in the male consumer market, hence the market opportunity to be explored.
It is a well-known consumer trend that women either influence their partner's purchasing decision or actually shop for them. As a fashion authority, it is only natural for Elle to tap into this opportunity; strategically planned around June when retailers offer dedicated consumer goods aimed at Father's Day. In true Elle style, we also use this as a platform to assert our brand's philosophy: a modern magazine whetting appetites and celebrating the pleasure of fashionable living regardless of all the "isms"..ageism, sexism, etc. In June we celebrated men not only through a glossy supplement that makes grooming effortless and enhance the notion of looking good, but also in the main book where we made a tribute to "Men Women Love"!
Elle currently posts a 22% male readership and with this spirited, stylish and sexy approach to target the male market, we are certainly being noticed!
To conclude: Elle Man is for man who love women and women who love men and men and women who love looking good...!