|Type of Newspaper||Consumer Magazine|
|Copies distributed per edition||6000|
|Readership per edition||6000|
|Frequency||Once a year|
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Main Distribution AreasSouth Africa
About BMW International Polo newspaper
The annual event is the highlight of the Polo circuit and also the Joburg and Durban social calendars. Every year our national team play against a high profile international test team in a two match series.
Each guest on the sought after VIP invitation marquee list and those paying to attend will receive a copy of the glossy large format Polo international magazine, as well as being stylishly presented on the luncheon tables in the lounges.
The coffee table guide will be produced with a square back, larger than A4 format, imported paper, silver metallic spot and laminated cover, The content will be designed and edited as a stylish, entertaining and educational package.
Each of the 6500 event VIP''''s guests and attendees will receive this informative souvenir. We would then sell the magazine in limited quantities on shelf nationally to extend the SA Polo brand beyond the captive audience on the day and into wider regions not hosting these events. The magazine shelf price would be R59 per copy. Having worked closely with the SA Polo Association in the past they will recognize and market this publication as their official mouthpiece.
The annual guide always includes the history of the event, player profiles and images from the notorious social gatherings of the preceding year. It serves as an informative coffee table event keepsake and entertaining read. The attendees represent a unique gathering of SA''''s wealthiest and most discerning - known in marketing terms as ''''prime timers''''. This is your market, experience their world and reach them through this unique magazine.